S O U L C Y C L E
MBA Intern I Summer 2024
Concepts developed as part of a strategic case study to inform potential future implementation.
Revitalized SoulCycle's content strategy beyond-the-bike, including an in-app meditation feature under freemium model, a wellness focused newsletter, and branded podcast to boost rider acquisition, retention, and engagement.
In-App Meditation
Find your soul from anywhere, anytime.
Branded Podcast
Establish Soul as a thought leader in wellness and music and foster community engagement with the brand on a global scale.
Establish Soul as a thought leader in wellness and music and foster community engagement with the brand.
