In-App Meditation Strategy
Who?
SoulCycle Instructors.
Instructors are SoulCycle’s strongest brand asset. Featuring them extends their influence beyond the studio, deepening loyalty and creating more touchpoints off the bike.
What?
Short, mood-based audio sessions.
Led by your favorite SoulCycle instructors, they’re designed to extend the energy, motivation, and emotional release you feel in class into everyday life.
When?
Anytime.
Designed to integrate seamlessly into daily routines, like the ritual of booking a bike on Monday at Noon.
Where?
Off the bike.
Gain the same mental strength from class across the world.
Why?
Deepens brand engagement, drives retention, and provides emotional support for riders.
Millennials and Gen Z are the biggest spenders in wellness, yet experience nearly 2× the stress of older generations. SoulCycle’s in-app content meets riders where they are, mind and body.
How?
Freemium Model.
Basic access to select meditations for all riders; full library and premium features unlocked for members.
💡 Nudge moments: motivational in-app pushes from favorite instructors, weekly digest emails, and social clips on TikTok / Reels for awareness and reactivation.